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From 1949, until the end of the twentieth century, many
considered that Hornsea Pottery had placed this small town
firmly on the map.
Historically, Hornsea had long received
visitors in relatively small numbers; they came to enjoy the
beach and the sea, and when the railway was introduced
to the town in 1864 their number increased accordingly.
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In 1949, the Rawson brothers, Desmond and Colin, started making plasterof-
paris models in the scullery of their house at 4 Victoria Avenue, to sell as
affordable souvenirs to Hornsea’s rising number of visitors.
They had both
attended the Batley College of Art,
but had no experience at all of
working in pottery. However, when
their friend Phillip Clappison bought
them a small, second-hand kiln they
continued with their business and
progressed to working with clay. This
was a great step forward as the fired
pieces could be decorated as soon as
they had been cooled, and then fired
again at the lower temperature after a
glaze had been applied.
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In 1954, the Pottery moved to the site of the old Hornsea Brick & Tile
Works, where Wade and Cherry’s famous acorn tiles had been made.
During
the Second World War, its large workshop had been used as a pig rearing
unit, but after this it became neglected for some years.
Much cleaning out
and restoration was therefore necessary before the move could take place!
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Development of the tableware range |
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The first big market came when
Philip’s son, John Clappison, an art
student at the Hull College of Art,
designed the contemporary, eyecatching,
Elegance range whilst still in
his teens.
One of the markets already
targeted was engaged couples and
newly-weds, (begun with the
experimental Honeymoon set in
1955), but it was Clappison’s design
that really launched Hornsea Pottery
into tableware production.
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During the 1960s, Hornsea Pottery had become the biggest employer in the town, which was incredible considering the Rawsons’ lack of experience. However, without a background in the field of pottery, they were not blinkered by tradition either.
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In 1972, after years of compromise by adapting and adding to their first
factory, Hornsea Pottery had won Council of Design Awards, and by 1974
the Edenfield Works was employing 250 staff. Turnover was in excess of
3 million pieces a year and Hornsea Pottery had become so successful that
the need for increased production called for expansion. Unfortunately, plans
for further development at Hornsea were frustrated by local government
objections, therefore locations outside the town were sought.
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Queensberry-Hunt partnership |
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John Clappison left the pottery in 1972, and started to work from home
as a designer of glassware for Ravenhead. Hornsea Pottery had marked its
silver jubilee in 1974 by launching a celebration range of products and this
led to a collaboration with Lord David Queensberry and Martin Hunt.
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From the early days, a culture of pride and involvement in Hornsea Pottery’s
success evolved. This was a product of the personalities of the Rawson brothers as much as the increasing sales from the factory where employees
frequently saw Colin in person, walking around the factory floor.
Very often,
several members of one family would work at the Pottery where there was
a genuine team spirit, especially in the early days when it was a struggle to
get orders. There was a camaraderie that stemmed from each department
on the production line relying on its neighbouring workers.
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Gordon Barker was soon negotiating business with Jeffery Port who proposed
splitting the company into leisure, pottery manufacture, and pottery sales
companies (based in England and America).
During the protracted negotiations, in order to improve the cash flow, the
sales director allowed Jeffery Port to sell the stock of ‘seconds’ at lower
prices.
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Between 1984 and 1986 the Steinberg Group worked with Hornsea Pottery
to strengthen its connection with Marks and Spencer.
Initially, they made
storage jars for existing M&S ranges, but soon lines by long
standing Hornsea Pottery designers John Clappison and Martin Hunt, were
developed.
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The company built a new giftware factory for a range of table lights where Swirl and Contour Coordinates were produced. Then a large building designed to house part of the Peter Black Vintage Car Collection was added to Hornsea Pottery Leisure Park.
Freestyle Kitchenware followed, and a range of beakers including Florence, Romany and Ophelia, designed and packaged to appeal to a more ‘up market’ customer.
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The minutes of the Board of Directors’ meetings indicate the precarious
state of the company they had taken over. An early problem was the return
of a £78,000 consignment of discoloured Ashberry kitchenware made by
Peter Black Holdings for Marks and Spencer.
New ranges were introduced at
this time: Duet and Rhapsody, but their new reactive glazes provided problems
in achieving consistency and the lines were short-lived.
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Swiss Cutlery era 1996-2000 |
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Through his company Swiss Cutlery, Anthony Cann held 97% of Hornsea
Pottery shares. In January 1997, he appointed Adrian Shaw as managing
director, who tried many new designs to increase sales.
With Calipso, Bali, Banana, Jive, Cactus, Jigsaw,
Opal, Omega and Onyx leaning storage jars,
Hornsea Pottery tried to produce cheap and
cheerful pottery to appeal to the mass market.
Unfortunately, these designs did not sell well.
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