The first big market came when Philip’s son, John Clappison, an art student at the Hull College of Art, designed the contemporary, eyecatching, Elegance range whilst still in his teens.

One of the markets already targeted was engaged couples and newly-weds, (begun with the experimental Honeymoon set in 1955), but it was Clappison’s design that really launched Hornsea Pottery into tableware production.

During his year at the Royal College of Art, he had devised a revolutionary method of screen-printing on to pottery, and by 1965 Hornsea Pottery adopted this decorating technique for their hollow ware and flatware.

This enabled them to move more easily into tableware production, following on from their huge successes with the Fauna Products.