In 1972, after years of compromise by adapting and adding to their first
factory, Hornsea Pottery had won Council of Design Awards, and by 1974
the Edenfield Works was employing 250 staff. Turnover was in excess of
3 million pieces a year and Hornsea Pottery had become so successful that
the need for increased production called for expansion. Unfortunately, plans
for further development at Hornsea were frustrated by local government
objections, therefore locations outside the town were sought.
A number of sites for the second factory were considered, but finally Lancaster
was chosen and the new ’Pottery in a Garden’ opened at Wyresdale Road in
Land was chosen on the outskirts of the city as it seemed to provide
the opportunity to develop a site that could incorporate a factory, a leisure
facility and a factory seconds retail centre, a combination that had formed
the basis of the success enjoyed at Hornsea. Unfortunately, there were
many teething problems. It took factory workers longer to train to the higher
standards required for the new brown Vitramic body, because the slightest
imperfection that would normally be masked by a glaze, was visible.
Despite this shaky start, the official opening took place in 1976, headed by
the Hornsea born actor, Brian Rix. The first three ranges produced at the
Lancaster factory received Design Centre Awards and with them Hornsea
Pottery enhanced its worldwide reputation.