Between 1984 and 1986 the Steinberg Group worked with Hornsea Pottery to strengthen its connection with Marks and Spencer.

Initially, they made storage jars for existing M&S ranges, but soon lines by long standing Hornsea Pottery designers John Clappison and Martin Hunt, were developed.

Over twelve years, ranges such as Corinth, Stripes and Carnival were successfully produced, but after only two years of further production under Steinberg, Hornsea Pottery was sold on to Peter Black Holdings whose aim was to expand their lucrative Marks and Spencer connection by adding pottery to their portfolio.